Tell me briefly about the project and what you need designed or built. What are you creating or improving? Is this a new project, a redesign, or an existing product, and what stage are you at? What would you like me to be responsible for — UX, UI, frontend development, or the full design-to-build process? Mention any important technical, regulatory, or business constraints.
Describe the main outcomes rather than only listing features — for example: increase enquiries or sales, make a process easier or faster, reduce support requests, improve conversion, simplify a complex workflow, launch a new product, modernise an existing interface, improve accessibility, or create a stronger digital brand experience. How will you know the project has worked?
Tell me about your company, product, or organisation. What do you offer, who do you serve, and what makes you different? Include your mission, positioning, business model, or anything else important for understanding the project.
Who are the primary users, and what are they trying to accomplish? What problems, frustrations, or barriers do they experience today? Are there different user groups with different needs? Include anything important around accessibility, language, devices, digital confidence, or context of use.
Who are your main competitors or alternatives? Include direct competitors where relevant, but also other products or services your users might choose instead. What do those alternatives do well, and where do they fall short? Links are helpful.
Why should someone choose your product, service, or organisation? What is the most important thing users should understand or feel after interacting with it? If there is a specific customer benefit or value proposition, describe it here.
What is the primary action you want users to take — buy, book, contact you, request a quote, sign up, submit an application, start a service, download something, explore a product, return regularly? Are there any important secondary actions?
Share anything that should influence the design: brand guidelines, logo and assets, typography, colour palette, an existing design system, photography or video, content or copy, an existing website or product, technical documentation, accessibility requirements, analytics or user research, existing Figma files. Links or files are welcome.
Provide up to three examples of websites or digital products you like, and tell me what you like about each — visual direction, navigation, interaction, typography, content structure, accessibility, simplicity, product workflow, animation, or overall feel. They don't need to be from the same industry.
Anything else that could affect the project: deadlines or launch dates, internal stakeholders, existing technical architecture, content ownership, integrations, legal or compliance requirements, accessibility standards, languages or markets, decisions that have already been made, or things that definitely should not change.